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Social media marketing in Gay London: Tinder as an option to Hook-Up Apps

The increase regarding the popularity of Tinder among gay guys in London appears to be a phenomenon that is fairly recent. Hardly any visitors to who we talked was utilizing it for over half a year, signaling that gay guys began deploying it in London in increasing figures when you look at the last half of 2014. Many informants explained so it is impossible to find a partner since ???everyone in London is just looking for sex??? that it was a friend who had suggested them to start using Tinder, as a reaction to the common complaints gay men express among their close friends: